BlogReal Estate Marketing

How To Choose a Real Estate Photographer

By November 22, 2018 August 8th, 2019 No Comments
how to choose a real estate photographer
Make sure you interview, So many real estate agents don't interview their photographers and end up with a dud.

If you want to kill it in the real estate industry, there are a lot of tools that you’re going to need to have in your toolbox; a well-developed strategy, interpersonal skills, and unrelenting determination, just to name a few. But there’s another tool that’s just as important: professional real estate photography. While many real estate agents know how invaluable killer photos are, unfortunately, a lot of real estate agents still aren’t aware of how vital professional pictures are, or they overlook their importance.

Why are professional photos so important? Because they can make the difference between a property that sells in a seconds and at or above asking price and one that sits there for weeks, if not months, despite constant price drops.

Photos bring a property to life. Before potential buyers even consider looking at a residential or commercial property, they’re going to want to see photos. Sure, you can paint a great picture with descriptive copy writing; but descriptions are limited. Photos give prospective buyers a chance to see what the property looks like before so they can tell if it will fit their needs and tug on their emotional heart strings. The better the pictures are, the more attention they’ll grab, which increases your chances of making a sale and meeting more prospective buyers which may turn out to be sellers them selves. 

Finding an Amazing Professional Photographer

You can certainly snap some photos on your own, and some of them might come out not too bad; however, if you really want to boost the chances of selling a property and climbing to the top of the real estate ladder, you’re going to want to hire a professional photographer with the right tools and experience for the job.

Before that your going to to need to gather a list of photographers to interview.

You can google “real estate photography“, you can ask others in your industry who they use or you can search industry directories like Houzz

Once you have a list of 3-5 photographers, give them a call and see if they would be interested in coming in for a chat.

real estate photography

Ask The Right Questions!

So how do you hire a professional photographer that you can rely on to take incredible pictures? Do your homework and conduct interviews!

Here are some key questions that you should ask a prospective photographer so that you can find the most qualified individual to bring those properties to life.

Who have you worked with?

Find out who they have worked with in the past, and are currently working with. This will help you find out if they are new to the field or if they have been around for a while. It will also give you a chance to find out how they are viewed by the clients that they have worked with. Plus, you’ll be able to find out if they are working with your competitors. Choosing someone that works with your competition probably isn’t the best idea, as he or she may skew your brand or image.

What about pricing?

Prices can determine a photographer’s level of professionalism. The old adage, “you get what you pay for” comes to mind. If the prices seem too good to be true, they probably are; however, if they are exorbitant, you could end up breaking your budget. See our post “How much does a real estate photographer cost”

What’s your schedule like?

The turnaround times to put properties on the market are super fast and the pressure from sellers is incredibly demanding. With that said, you want to make sure that your photographer will be available when you need his or her services. Find out if they are flexible and if they work with a team of other professionals that produce the same quality photos.  You also want to find out how long they will take to deliver your photos from when the property is shot.  24-48 Hours is the normal standard. 

What other services do you offer?

Many professional photographers offer other services, like floor plans, video, and even virtual furniture. Finding someone that offers several services is a great idea because it simplifies invoicing and allows you to get the same quality and reliability from one professional.

Do you offer a guarantee?

 A quality photographer will stand behind their work. They should guarantee their services and their turnaround time, which will protect you and your clients if, for any reason, you aren’t satisfied.

Can They Show a Portfolio?

 Any experienced photographer will have a full portfolio of past jobs they have completed. Ask to see their portfolio of work and also ask them to reference to their last 5 jobs on realestate.com.au  You can also ask them to show you comparable homes they have shot to your local market.

Make An Informed Decision

Find at least three prospective photographers, and make sure that you ask each one these key questions. Based on the answers to these questions, you’ll be able to get a real feel for the quality of work that the individual provides and whether or not he or she will jive with your needs. 

Finally, try to support  a local photographer, having a photographer that works and lives local will mean your supporting the local business community, will be able to react quickly to urgent requests and in return there is a high chance that photographer will refer business back to you.

With the right photographer, you can really step up your success in the real estate game.